Bella Terra Mall
Santiago de los Caballeros.
Santiago de los Caballeros.
Initial concept:
Works
Structure as final winning concept
Stores
Take some photos of all the empty stores, no people in the mall etc.
How many stores are available as opposed to have tenants?
The only time I see it with people walking around is for the movies.
Dead = A few people walking around, 80% of the stores available, store owners moaning no customers.
So how would you define the above?
I have been to Blue Mall maybe 25 times and have seen maybe 4-5 people actually buying something.
The only busy areas I see, are the food court, movies, sometimes the banks and Orange and Claro stores.
The place is dead, at least it was last time I walked around a few months ago.
Yup! DEAD! So dead that you can't find a store that's open for biz there... Right?
You have a very acute problem of trying to measure what you think is biz in your country to that of the DR... Here there's no bulk foot clients, but targeted shoppers and services. Out of 100 people that visit a Mall or plaza in the DR, 75% go to buy something they'd aimed to firsthand and less than 40% would buy another article/service on the visit based on impulse buying.
In the US/UK/CA and other places I'm familiar with, over 60% of foot traffic is non-buyers and only 35% of those doing a purchase went there for that reason alone. In contrast 60% of sales are based on impulse buyers and 5% on extended services from the first sales.
This is the same "dead" as Bella Vista Mall? If it were to those that are calling it out, Bella Vista Mall would have been demolished already years ago... Strange thing is, that it continues to be on the market and is not going bankrupt like the U.S./U.K/CA malls anytime soon...
Here is a question for all of you here that "know" about biz in the DR: Tell me one plaza/mall that you "consider" to be alive based on your notion of not dead or doing good?
Just one example will suffice!
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Video shot last July at the "dead" Bella Terra Mall of Santiago...
I see "Dead" people!!!!!!!!!!!!!!!!!!!!!