Best beer value in Santo Domingo
Chinese groceries across from each other on Benito Gonzalez between Jose Marti and Duarte:
In Santo Domingo's "Chinatown" you can buy three brands of Chinese beer at 25 pesos or 30 pesos per bottle or can depending on the brand. This is the same price (30 pesos) as Presidente pequena in colmados and the 25 peso brand is of course 5 pesos cheaper.
We have to find bargains as often as we can these days. Tsing Tao and Kingway are the premium brands that sell for 30 pesos. Kingway is always in a can and Tsing Tao sometimes is available in bottles and sometimes in cans. A third brand is brewed in China under license from one of the major Japanese breweries. It is lighter in body and alcohol content than Tsing Tao and Kingway, both of which, like Presidente, hover just under 6%. Kingway is the maltier of the three.
It's an excellent way to save a few pesos and add some much needed variety to the beer landscape. Burp!
It totally amazes me that I can buy imported beer cheaper than Presidente! Hell I can buy imported beer in the states for less than Presidente here.
What is wrong with this picture? Even Budweiser in National was cheaper.
...I chalk it up to three reasons (as distinct from excuses):
Originally Posted by Escott
1. irrational level of greed by local brewery
2. costs of excessive advertising
3. Presidente enjoys a captive market. The market is not captive in the sense that alternatives aren't available, but the local market is oddly unreceptive to anything that is not "criollo." See AZB's posts about Indian cuisine for a better explanation.
I am curious to see how AmBev will adjust its market penetration tactics. Premium international brands like Leffe and Brahma will have problems outside tourist centric locations like Cabarete and the Colonial Zone. As we've seen, not even a lower price is enough to combat the fear of the unknown.
Ah "Aituro" What a wonder post!!
I, too, although a moderate beer drinker, am very interested in the availability of a variety of beers. Apparently the attempts by Presidente to corner even more of the local market with the 1 liter bottle and the new campaign that pushes the "Dominicanidad" of Presidente are to prepare for the all out war with AmBev.
YOu can bet that AmBev did not come here to get a 2% market share. They will be hunting for at least a 20% share of the local market and "cuidado!!" ....
A lot of my younger friends are now turning to Bohemia, since the word is going around that it is better tasting than Presidente. (Same Church, different pew.)
I remember when the Quisqueya people brought in Labatt's . It sold very well, and within a week or so, the Presidente people had a dozen reefers (Trailers with cooling units) filled to the brim with Miller and spread out in the major beer drinking areas of the DR... Take that, Labatts!
The fight will be tooth, nails and bare-knuckle, you can make book on it. If there are any students of business administration that want a lesson in how to be dirty in the war for consumers, keep watch on this situation. Presidente will threated to not sell Presidente or Marlboros to those colmados with Brahma or any other AMBEV beer. They will offer more coolers and more signage. Ohh, this will be fun to watch.
And the consumers will be the eventural winners.
Fine post, Hillbilly
I'm just back from Ecuador, where Ambev has invaded in its effort to conquer the two quite respectable local breweries.
As Hillbilly noted, this won't be like Labatt's trepid incursion into the DR. Expect sexy advertisements plastered all over TV, radio and billboards for Ambev's dedicated international swill - Brahma. Ambev has major league money to spend and they're bent on market share conquest at any cost. To some extent, you'll see them out-Presidente Presidente.
Though Brahma is actually worse than Budweiser (is that possible?), Dominicans are suckers for glossy, new, slickly advertised anything. (I remember all the young hip dudes downing MGD when it came out - before anyone had a chance to tell them it sucks.) This means higher advertising costs and short term reduced sales for Presidente.
Oh poor Leon Jiminez, they'll be in my prayers.
As an aside, people are drinking Bohemia because it's cheaper and because of various negative rumors about Presidente (don't they know it's made in the same brewery of the same stuff?). I don't know anyone who thinks it tastes better.
As another aside, I loved being able to use US Dollars in Ecuador and look forward to the pending change to Dollars in the DR.
I too enjoy Bohemia, I drink enough "presidente con clamato" in the US and usually switch to bohemia when I'm in the DR.
Originally Posted by Hillbilly
What ever happened to Presidente Light??
Originally Posted by Ricardo900
It's alive and well. It's only available in the pequena and grande formats, no Jumbo/litros as yet. I find that it's widely available but I don't know the details of its sales statistics.
I see you got dreamy eyed at the mention of it too! LOL Brune or Blonde, Chiri? Now if I could just have some Belgian fries and mussles to go with it...
Originally Posted by Chirimoya
Folks, Ambev is used to tough fights for market share in their home market, Brazil, and have been slowly marching across South America. They have one heck of a marketing machine behind them. HB is correct. Presidente is in for a quite a fight.
I don't know what Brahma tastes like outside Brazil, but its Brazilian version is much better than Bud. Hell, most beer is better tasting than Bud, with the possible exception of Stella Artois....
Originally Posted by Porfio_Rubirosa
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