It still surprises me the amount of organic produce the UK consumes.
Especially bananas and especially Dominican bananas.
What drives this growth? Why are organics so popular in the UK?
My first exposure to organic bananas was at "Marks & Spencers".
For those not familiar with the M&S, it's a 120yr old chain retail stores that started out in clothing, but in recent years has expanded into the high end "foodmart" business.
Organic foods appeared to be one way for M&S to differentiate themselves from the rest of the pack. Their well oiled marketing machine also did a very good job of marketing this aspect of their business. They needed to, as I remember, organic banana's used to be 50% more expensive than normal bananas. Plus they didn't taste as good and often were smaller than their fertilizer and pesticide feed cousins.
So... what came first? The marketing men or the consumers desire to live the "Good Life"?
Especially bananas and especially Dominican bananas.
What drives this growth? Why are organics so popular in the UK?
My first exposure to organic bananas was at "Marks & Spencers".
For those not familiar with the M&S, it's a 120yr old chain retail stores that started out in clothing, but in recent years has expanded into the high end "foodmart" business.
Organic foods appeared to be one way for M&S to differentiate themselves from the rest of the pack. Their well oiled marketing machine also did a very good job of marketing this aspect of their business. They needed to, as I remember, organic banana's used to be 50% more expensive than normal bananas. Plus they didn't taste as good and often were smaller than their fertilizer and pesticide feed cousins.
So... what came first? The marketing men or the consumers desire to live the "Good Life"?