I flew First Choice Premier.....Very Impressed!
I flew with First Choice Airways from London Gatwick to POP in Sept 2006. I booked their Premier option online because it was only 60 pounds sterling more expensive than their standard option making a grand total of 260 pounds return! It actually saved me money because I was carrying a lot of excess baggage and it included 10k of extra baggage allowance (30k total). Obviously, I got a great deal on price because I left it till the day before the flight to book it and picked the ticket up at the airport.
It also included priority check in and baggage reclaim, larger seats, more blankets and pillows, free drinks all flight, a glass of champagne and fresh fruit on take off, choice of meal and extras during the flight such as ice cream. All the staff were amazingly friendly, courteous and helpful from the moment I stepped into the airport to the moment I landed. I have to say that I only booked the premier option for the extra baggage, but I was very impressed and would definitely prefer to fly with them again using this option. I've flown with 'My Travel' and 'Thompson' before on their standard service and there was absolutely no comparison (though obviously I'm not sure what they offer in the way of 'Premier' options).