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August 13, 2013
  • Tourist arrivals up 0.3% at half year mark
  • Tourism Ministry partners with New York Yankees
  • Positioning the Santo Domingo tourist destination
  • New Bravissimo Show at Ocean World Puerto Plata
Tourist arrivals up 0.3% at half year mark
The number of tourist arrivals to the Dominican Republic leveled out during the first six months of the year. The Central Bank Statistics Department reports that non-resident travel to the country was up by just 7,090, or 0.3%. A total of 2,460,862 visitors came from January through June. While the figures reveal a close to zero growth rate, Central Bank Governor Hector Valdez Albizu declared at a recent press conference that the increase was enough to reverse the negative trend of a 0.3% decline for the first five months of the year.
He said that non-resident foreign travel was up by 0.94% in June, or 20,351 more travelers for a total of 2,175,526.
Most tourists to the Dominican Republic come from the United States, and 64% landed at the Punta Cana International Airport.
Tourism Ministry partners with New York Yankees
Visit the Dominican Republic reminder signs are now located at the Yankee Stadium in New York, and a print advertisement promoting Dominican vacations is being included in the baseball team's magazine. The Dominican Republic Ministry of Tourism recently signed a sponsorship agreement with the New York Yankees for the 2013 season. The Dominican Republic is an official travel destination for Yankees fans.
"For more than 100 years, baseball has been at the epicenter of cultural life in Dominican Republic," said Magaly Toribio, Marketing Advisor for the Dominican Republic Ministry of Tourism. "We are thrilled about this partnership as, like the New York Yankees, we believe in fostering and supporting the talent and passion Dominicans have for the sport of baseball."
"We are extremely pleased about our relationship with the Ministry of Tourism of the Dominican Republic, and I am certain that a presence at Yankee Stadium will assist the ministry in generating brand awareness for its travel business," said Michael J. Tusiani, New York Yankees Senior Vice President Corporate Sales and Sponsorships.
The New York Yankees maintain a baseball facility in Boca Chica.
Positioning the Santo Domingo tourist destination
Sponsored by the Santo Domingo Hotels Association (AHSD) and the Ministry of Tourism, the city of Santo Domingo will be hosting Santo Domingo 2013, Destination Capital City on 14 and 15 October at the Renaissance Santo Domingo Jaragua Hotel, announced AHSD president Eduardo Reple. Buyers from all around the world are invited. Reple says the event seeks to present the diversity and versatility of the capital city, which is the gateway to the Americas and center of the first tourism and economic activities in the New World.
Reple explained that most guests at city hotels have traditionally been business travelers but there are many other segments such as meetings, incentives, conferences and conventions that can be used to make the most of the country's geographical location and the good air connections to the Americas and Europe.
He said that educational talks are planned to inform international buyers about the city's advantages. There will also be a gastronomical festival and a tour of the Colonial City's bars and restaurants. Participants will be able to experience life in the metropolitan area with Dominican food and music, he said.
Reple said that these are strategic times to push for the positioning of the capital city as a tourism destination. He said that Santo Domingo has the largest colonial city in the Caribbean, declared a world heritage site by UNESCO. He commented that the colonial city is now being renovated but that the city's gastronomy, entertainment options, shopping, and the natural charisma and happiness of Dominicans are what complement this historical site.
New Bravissimo Show at Ocean World Puerto Plata
Travelers are invited to the Bravissimo international dance show at the Ocean World theme park in Puerto Plata with 30 dancers on stage wearing 120 costumes and dancing to Caribbean rhythms non-stop for one hour. The admission ticket to "The Experience" also includes dinner with views of the Ocean World Marina, and unlimited rum, beer and wine for dinner and during the show, plus coupons for the casino. The ticket also includes free admission to the Lighthouse Lounge and Disco, also on the premises or the Ocean World outdoor terrace.
For more information, see www.oceanworld.net/bravissimo_show.php

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