A new Rum from Barcelo
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Barceló rum brand has launched Organic, the first rum where all ingredients are from natural sources. The sugarcane used for Organic rum is grown without synthetic chemicals, fertilizers or pesticides.
The packaging is eco-friendly, made from vegetable fiber extracted from bagasse, a by-product of sugarcane.
To produce Organic, Barceló set aside a sugarcane plantation of only 1.5 km2 near the distillery. The rum is aged in select oak wood barrels of a mixture of different ages. The production is only of 39,670 cases per year. Barceló says this gives the rum an intense amber color and subtle notes of cocoa, tobacco leaves, fleshy fruits and pink pepper.
Vinicio Subero, global director of Business & Supply Chain for Ron Barceló, the launch of Barceló Organic is a new step in the company’s commitment to environmental sustainability and the production of the highest quality products and the satisfaction of the increasingly demanding needs of its consumers.