Fernando Hazoury, chairman of the board of Cap Cana Group, used the platform of Fitur International Travel Fair in Madrid, Spain to announce the start of operations of the first Sports Illustrated Resort Marina & Villas Cap Cana in the Punta Cana eastern beach area. The Cap Cana venture is the first Sports Illustrated branded resort worldwide.
Hazoury spoke accompanied by Tourism Minister David Collado and Experiential Ventures executive Chris Schroeder and Mark Korros, experts in marketing global brands. Experiential Ventures is a team of hospitality, food & beverage, branding, retail, design, entertainment and real estate leaders who have worked with some of the most iconic brands in the world.
Hazoury said that the digital experience of Sports Illustrated Resort and the media power of its Sports Illustrated magazine, an icon in American sports culture for...
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