We're about to launch a retail site for all of DR, and we're working on the marketing/advertising of our site. It's targeted to the general public, since literally anyone can benefit from what we offer.
Even though the site works for all DR, I was initially thinking of concentrating most of my marketing budget in Santiago. But then today we went to Santo Domingo, and I figured that I can also try to do a little marketing there, although initially it would be something small, at least until there's money coming in.
My question is... what's the most effective and cost-efficient way to advertise a site?
Tomorrow we were thinking of contacting Colorin for prices on billboards in Santiago and Impacto Urbano (for the smaller 'vallas' in the sidewalks), and maybe Flamingo for the billboards in Santo Domingo.
But before doing any of that, I wanted to hear from members with experience in this field. Generally speaking, what are the costs for the billboards (space and art print)? Are they as effective as many people think?
Are there any more effective ways to advertise?
Any help is appreciated.
Even though the site works for all DR, I was initially thinking of concentrating most of my marketing budget in Santiago. But then today we went to Santo Domingo, and I figured that I can also try to do a little marketing there, although initially it would be something small, at least until there's money coming in.
My question is... what's the most effective and cost-efficient way to advertise a site?
Tomorrow we were thinking of contacting Colorin for prices on billboards in Santiago and Impacto Urbano (for the smaller 'vallas' in the sidewalks), and maybe Flamingo for the billboards in Santo Domingo.
But before doing any of that, I wanted to hear from members with experience in this field. Generally speaking, what are the costs for the billboards (space and art print)? Are they as effective as many people think?
Are there any more effective ways to advertise?
Any help is appreciated.