I received some quotes from the people at Jose Gutierrez, and they have offers for 'cu?as' (ads recorded by announcer) and 'menciones' (where Jose Gutierrez mentions them in the show) on TV and/or radio. Although TV is more expensive, the show is televised in all DR while radio is only in Santiago.
Two questions:
1) In terms of ratings, which is a better option, TV or radio? Would four 30-sec cu?as/menciones in the radio (2 in the morning & 2 in the afternoon) be more effective than two 30-sec cu?as/menciones on TV?
2) What time slot (radio or TV) has the most viewers? I may be wrong, but being an employee myself, common sense tells me that I'd be listening to the morning TV show on my way to work rather than watching the show on TV at 1pm. How many people have TV at work???
3) Does anyone know how I can get better pricing with this show? Their prices are a little steep, but maybe someone here knows someone that may possibly work at an agency and give me better pricing.
Finally, and this is really a 'personal opinion' type of question, but would you pay more attention to an announcer advertising, or to Jose Gutierrez himself mentioning the ad? Would you look at the logo on the screen, or is voice good enough?
Thanks again for all the help.
Myers
Two questions:
1) In terms of ratings, which is a better option, TV or radio? Would four 30-sec cu?as/menciones in the radio (2 in the morning & 2 in the afternoon) be more effective than two 30-sec cu?as/menciones on TV?
2) What time slot (radio or TV) has the most viewers? I may be wrong, but being an employee myself, common sense tells me that I'd be listening to the morning TV show on my way to work rather than watching the show on TV at 1pm. How many people have TV at work???
3) Does anyone know how I can get better pricing with this show? Their prices are a little steep, but maybe someone here knows someone that may possibly work at an agency and give me better pricing.
Finally, and this is really a 'personal opinion' type of question, but would you pay more attention to an announcer advertising, or to Jose Gutierrez himself mentioning the ad? Would you look at the logo on the screen, or is voice good enough?
Thanks again for all the help.
Myers