Brad Bushman of Ohio State University, US, and one of the five co-authors of the alcohol attractiveness study, said he was honoured that his team's work had won an Ig.
In the study, people in a bar were asked how funny, original and attractive they found themselves. The higher their blood alcohol level the more attractive they thought they were.
The same effect was also found for those who only thought they had been drinking alcohol when in fact it was a non-alcoholic placebo drink.
"People have long observed that drunk people think others are more attractive but ours is the first study to find that drinking makes people think they are more attractive themselves," Prof Bushman told the BBC.
"If you become drunk and think you are really attractive it might influence your thoughts and behaviour towards others. It illustrates that in human memory, the link between alcohol and attractiveness is pretty strong."
Judges were also asked to rate how attractive they thought the participants were. The individuals who thought they were more attractive were not necessarily rated thus by judges.
http://http://www.bbc.co.uk/news/science-environment-24061992
In the study, people in a bar were asked how funny, original and attractive they found themselves. The higher their blood alcohol level the more attractive they thought they were.
The same effect was also found for those who only thought they had been drinking alcohol when in fact it was a non-alcoholic placebo drink.
"People have long observed that drunk people think others are more attractive but ours is the first study to find that drinking makes people think they are more attractive themselves," Prof Bushman told the BBC.
"If you become drunk and think you are really attractive it might influence your thoughts and behaviour towards others. It illustrates that in human memory, the link between alcohol and attractiveness is pretty strong."
Judges were also asked to rate how attractive they thought the participants were. The individuals who thought they were more attractive were not necessarily rated thus by judges.
http://http://www.bbc.co.uk/news/science-environment-24061992