It is a great PR stunt! Very cute. In Canada we have two major Airlines ( could use a few more for a bit of competition). Westjet seems to be able to gain popular attention through stunts like this...but...if you check out reviews, their service is no better than the other guys...lots of smoke and mirrors! Prices are the same, planes are more cramped and less comfortable (taking stuffing out of seats to lower weight of plane! Really?!??..yes really...next time I'm taking a pillow to sit on!). It's sad, I've flown European carriers at equal or better prices, better service, MUCH better food included in your fare. westjet and Air Canada want extra $$ for checked baggage, lowsy food, ear phones, pillow, blanket etc. contrary to another post here, yes Westjet DOES charge for checked baggage, as does Air Canada. both just started this about two months ago on domestic flights. We have one more contender in Canada...Porter airlines. Still relatively small and regional but they do have plans to expand. I've never had the privilege to fly with them but I do look forward to the opportunity. Reviews online give them a 97% pleased rating Vs the 47-50% that both westjet and Air Canada get.