The Dirección General de Impuestos Internos (DGII), aka Dominican IRS, published its annual Parque Vehicular report. The following are the most registered vehicle brands in 2017, counting only new vehicles (2017, 2018 models).
To have an idea of the Dominican new car business, lets take one small assumption and apply it to an actual reality. The cheapest Lexus SUV sells for about US$36,000 without adding the extra bells and whistles and before taxes and other charges. Assuming that the 428 new Lexus SUV's registered in the DR in 2017 are the cheapest SUVs (which is unrealistic, because the best selling Lexus SUV's in the DR are actually the most expensive models, often in excess of US$100,000 per vehicle), then the Lexus SUV business produced over US$15 million. Not bad.
As per Dominican business custom, each brand has a single exclusive importer and distributor, and this is the case not just with vehicles but with brands of just about anything. Since I already used Lexus as an example, the exclusive importers/distributors is Grupo Najri, owned by the Dominican-Arab family of the same last name. They also own exclusive rights to Toyota and I think one other vehicle brand.
And keep in mind, the example is only about new Lexus SUV's and below I only list cars and SUV's, not other vehicles also sold such as buses, trucks, etc; not mention that older models are not taken into consideration.
Most Popular New Cars (2017/2018 models) in 2017
Kia 1,430
Hyundai 955
Suzuki 451
Mercedes-Benz 173
Chevrolet 98
Ford 93
Toyota 91
Peugeot 89
Audi 76
Mazda 66
Volkswagen 49
Porsche 48
BMW 39
Honda 34
Renault 30
Fiat 19
Nissan 17
Lexus 13
Dodge 1
Others* 121
Most Popular New SUVs (2017/2018 models) in 2017
Hyundai 2,981
Toyota 2,329
Kia 1,979
Nissan 1,073
Suzuki 910
Ford 592
Chevrolet 579
Mazda 455
Honda 438
Lexus 428
Mercedes-Benz 385
Subaru 142
Mitsubishi 118
BMW 105
Audi 98
Porsche 77
Dodge 14
Volkswagen 10
Acura 1
Others* 622
* Others include brands such as Isuzu, SsangYong, Alfa Romeo, Bentley, Citroen, Ferrari, Land Rover, Mini, Seat, Volvo, Cadillac, Jeep, Lincoln, Mercury; among other lesser known brands.
Parque Vehicular 2018
In December 2017, the annual Popular Autoferia event by Banco Popular sold roughly RD$5 billion (US$104 million +/-) worth of new vehicles in just 4 days.
[video=youtube;mHO6hn6ooPs]https://www.youtube.com/watch?v=mHO6hn6ooPs[/video]
To have an idea of the Dominican new car business, lets take one small assumption and apply it to an actual reality. The cheapest Lexus SUV sells for about US$36,000 without adding the extra bells and whistles and before taxes and other charges. Assuming that the 428 new Lexus SUV's registered in the DR in 2017 are the cheapest SUVs (which is unrealistic, because the best selling Lexus SUV's in the DR are actually the most expensive models, often in excess of US$100,000 per vehicle), then the Lexus SUV business produced over US$15 million. Not bad.
As per Dominican business custom, each brand has a single exclusive importer and distributor, and this is the case not just with vehicles but with brands of just about anything. Since I already used Lexus as an example, the exclusive importers/distributors is Grupo Najri, owned by the Dominican-Arab family of the same last name. They also own exclusive rights to Toyota and I think one other vehicle brand.
And keep in mind, the example is only about new Lexus SUV's and below I only list cars and SUV's, not other vehicles also sold such as buses, trucks, etc; not mention that older models are not taken into consideration.
Most Popular New Cars (2017/2018 models) in 2017
Kia 1,430
Hyundai 955
Suzuki 451
Mercedes-Benz 173
Chevrolet 98
Ford 93
Toyota 91
Peugeot 89
Audi 76
Mazda 66
Volkswagen 49
Porsche 48
BMW 39
Honda 34
Renault 30
Fiat 19
Nissan 17
Lexus 13
Dodge 1
Others* 121
Most Popular New SUVs (2017/2018 models) in 2017
Hyundai 2,981
Toyota 2,329
Kia 1,979
Nissan 1,073
Suzuki 910
Ford 592
Chevrolet 579
Mazda 455
Honda 438
Lexus 428
Mercedes-Benz 385
Subaru 142
Mitsubishi 118
BMW 105
Audi 98
Porsche 77
Dodge 14
Volkswagen 10
Acura 1
Others* 622
* Others include brands such as Isuzu, SsangYong, Alfa Romeo, Bentley, Citroen, Ferrari, Land Rover, Mini, Seat, Volvo, Cadillac, Jeep, Lincoln, Mercury; among other lesser known brands.
Parque Vehicular 2018
In December 2017, the annual Popular Autoferia event by Banco Popular sold roughly RD$5 billion (US$104 million +/-) worth of new vehicles in just 4 days.
[video=youtube;mHO6hn6ooPs]https://www.youtube.com/watch?v=mHO6hn6ooPs[/video]
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