CEI-RD opens country-branding bid
DATE celebrates Dominican leadership positioning
Luxury Bahía Príncipe Ambar is newest adults-only resort
Grand Reserve at Paradisus

CEI-RD opens country-branding bid
The Center for Export & Investment (CEI-RD) published details on 25 March 2019 for a tender to choose the consulting firm to create the country brand for the Dominican Republic. The CEI-RD had undertaken the same task years past when Fiona Gilmore’s company, Acanchi Limited of the United Kingdom, won the bid in 2006 and in 2008 proposed the first country branding initiative for the Dominican Republic. It was based on the theme of “abundance.”

At the time, the Ministry of Tourism did not join the effort and the branding initiative was diluted and fell by the wayside. Nevertheless, extensive research carried out by the British consultants seemed to spill over in the “inexhaustible” theme-slogan under Tourism Minister Felix Jiménez, and the “Has it all” theme of the Ministry of Tourism under Francisco Javier García.

Companies interested in participating have up to 12 April 2019 to express their interest. Consultations are open through 24 April with the proposals due by 23 May 2019 at CEI-RD. The winner will be announced on 14 June 2019.

In the call for bids, CEI-RD includes the tasks of designing the brand for the Dominican Republic and the strategic plan to guide deployment of the brand to strengthen the perception and reputation of the country in global markets. The country brand effort seeks to attract more foreign investment, enhance the perception of Dominican good and service exports, strengthen the Dominican leadership position in tourism, and inspire identification and pride among Dominicans, both those living in the country and abroad.


DATE celebrates Dominican leadership positioning
During the celebration of the Dominican Travel Exchange in Punta Cana at the Punta Cana Blue Mall from 26-28 March 2019, the Ministry of Tourism honored international and local organizations for making significant contributions to the development of Dominican tourism. Tourism Minister Javier García noted during the opening that the Dominican Republic outpaces the global average of annual tourist arrivals, and the country is continuing to see an upward trend in tourism. Around 150 of the country’s leading tourism suppliers participated at the business-matching event.

Tourism Minister Francisco Javier García recognized the successes and future of Dominican Republic’s thriving tourism industry. The DATE Awards followed the opening ceremony. Winners of DATE Awards include the following:
Best Destination Management Company—Meeting Point Dominicana
Best Tour Operator—Sunwing Travel Group
Best Online Travel Agency—Hotelbeds
Best Airline—JetBlue Airways Corporation


Luxury Bahía Príncipe Ambar is newest adults-only resort
Luxury Bahia Principe Ambar has been targeting the adults-only resort crowd since its reopening November 2018 after extensive renovations. The 528-room resort is located in northern Punta Cana on the Arena Gorda beach, near Macao beach. The owner company, Grupo Piñero, announced it has invested more than US$26 million in the remodeling. The hotel is branded as an Escape Experience, with an active entertainment programming.

Other Bahía Principe hotels in Punta Cana are:
Punta Cana: Luxury Bahía Príncipe Esmeralda, Gran Bahía Príncipe Bávaro, Gran Bahía Príncipe Aquamarine, Gran Bahía Príncipe Punta Cana, Gran Bahía Príncipe Turquesa.
Bahía Príncipe also operates resorts in Samaná, La Romana and Puerto Plata. These are:
Samaná: Gran Bahía Príncipe El Portillo, Luxury Bahía Príncipe Samana, Luxury Bahía Príncipe Cayo Levantado
La Romana: Luxury Bahía Príncipe Bouganville, Gran Bahía Príncipe La Romana
Puerto Plata: Gran Bahía Príncipe San Juan.


Grand Reserve at Paradisus
The Grand Reserve at Paradisus Palma Real by Meliá is the Spanish hotel company’s newest resort in Punta Cana. With 432 deluxe rooms and 108 luxury suites, the Grand Reserve is an extension to the existing Paradisus and Meliá brands operating in the Bávaro beach area in central Punta Cana.

The company promotes the hotel as “ultimate luxury and fun in sublime Punta Cana.” The Paradisus Palma Real by Meliá is open since December 2018.

It caters to family travel and has seven swimming pools, a water park, eight restaurants and a fitness center in an area of 19,000 square meters.

Those staying at the hotel have access to the adjacent The Reserve and Paradisus Palma Real resorts.

Meliá has been operating in the Dominican Republic since 1989. It has seven hotels and offers 4,000 hotel rooms, a shopping center, the Cocotal Golf Course and the Cocotal & Golf Club residential area.