It has come to my attention for several months now that people (on DR1 at least) have this notion of Dominican tourism being devastated once Cuba comes in full fledge.
The question now is this: Why people believe this?
I, for one, believe that our tourism will not be hurt by the entry of Cuban tourism full fledge into the Caribbean scene for the following reasons:
1. There has never ever been a case where a country in the Caribbean develops its tourism industry and then is destroyed by competition. When the Dominican Republic came into the tourism scene, the dominant tourist players in the Caribbean (primarily Puerto Rico and Jamaica) were worried that they will be destroyed by the fast growing Dominican tourism. What has happened?
Dominican Republic leads the Caribbean in terms of tourists arrivals, hotel room numbers, and overall tourist related economic activities. Have Puerto Rico, Jamaica, and the lesser antilles been destroyed? Hardly, despite the fact that the DR has added around 60,000 to 70,000 hotel rooms to the Caribbean market.
The only island nations in the Caribbeans that developed their tourism and then got it destroyed was Monserrat and Haiti, however competition had nothing to do with either demise. Montserrat was destroyed by its very own volcano when it erupted in the mid-1990s and Haiti's tourism died under Baby Docs iron fist and subsequent negative impacts, including Haiti being blamed for the Aids epidemic and the multiple revolutions and coups in the past few decades.
2. Cuba already has a thriving tourist industry. Cuba is extremely popular with Canadians, Latin Americans, and Europeans (like the DR, except the DR has Americans in the mix). Once Castro is out of the way, the floodgates for Americans will open and Cuba will be filled with Americans up and down the island. However, Americans are not the majority of the tourists who visit the DR right now. Europeans, Canadians, and Latin Americans are the overwhelming majority in Dominican tourism. Given this reality, why all the doomsday scenerios?
Given that the only people prohibited from visiting Cuba are Americans, by virtue of the American government, the flow of Europeans, Latin Americans, and Canadians to Cuba will most likely increment at the rates it has been incrementing, which are substancial and yet, are not affecting Dominican tourism by much. In addition, the opening of Cuba to Americans will simply give Americans one more place to go and since the DR is not an American dominated tourist market, the negative effect here will not be that great.
Other American dominated markets (ie. Cancun, Montego Bay-Negril, etc) might feel an even bigger impact that will the Dominican Republic, but that will most likely be limited to the initial boom that is expected. Once Cuban tourism growth stabilizes, the other American dominated markets would have adjusted and be relieved from the Cuban pressure.
3. The Dominican Republic has one thing Cuba lacks and that is the Dominican people. Albeit, there are many similarities between Cubans and Dominicans and both people are very nice, the truth of the matter is that we may be similar, but we are not the same. There are going to be plenty of people who will fall in love with Cubans to the degree many have fallen in love with Dominicans (figuratively speaking, though I suppose we can also include those who really have fallen in real love with a Dominican or Cuban) and those people will most likely continue to visit the DR for sometime, even after Cuba opens up to the American market.
Thus, Dominican tourism is not threatened by Cuban tourism. If anything, Cuban tourism will simply add more options for the ever growing number of visitors to this region. People want new places to visit and Cuba will offer that, but the DR is still an undiscovered paradise for millions of potential tourists and that means the DR will continue to be a "new" destination for millions of people even after Cuba has entered the game full fledge.
Will Cuba become number one? That is a given, simply by the sheer size of the island and the shape which adds thousands of more kilometers of shoreline than the DR has.
Will Cuba doom all other tourist destinations in the Caribbean? Not by much.
Will Cuba hurt the DR? The DR is the country that will weather this the best, simply because of our size in the market. During the 9-11 time, the DR faired the severe drop in tourism better than any other destination in the region. Cuba's effect will probably be similar and once the "Cuban opening fever" ends for the Americans, things will even down and tourism will continue to boom for Cuba and the DR alike.
The question now is this: Why people believe this?
I, for one, believe that our tourism will not be hurt by the entry of Cuban tourism full fledge into the Caribbean scene for the following reasons:
1. There has never ever been a case where a country in the Caribbean develops its tourism industry and then is destroyed by competition. When the Dominican Republic came into the tourism scene, the dominant tourist players in the Caribbean (primarily Puerto Rico and Jamaica) were worried that they will be destroyed by the fast growing Dominican tourism. What has happened?
Dominican Republic leads the Caribbean in terms of tourists arrivals, hotel room numbers, and overall tourist related economic activities. Have Puerto Rico, Jamaica, and the lesser antilles been destroyed? Hardly, despite the fact that the DR has added around 60,000 to 70,000 hotel rooms to the Caribbean market.
The only island nations in the Caribbeans that developed their tourism and then got it destroyed was Monserrat and Haiti, however competition had nothing to do with either demise. Montserrat was destroyed by its very own volcano when it erupted in the mid-1990s and Haiti's tourism died under Baby Docs iron fist and subsequent negative impacts, including Haiti being blamed for the Aids epidemic and the multiple revolutions and coups in the past few decades.
2. Cuba already has a thriving tourist industry. Cuba is extremely popular with Canadians, Latin Americans, and Europeans (like the DR, except the DR has Americans in the mix). Once Castro is out of the way, the floodgates for Americans will open and Cuba will be filled with Americans up and down the island. However, Americans are not the majority of the tourists who visit the DR right now. Europeans, Canadians, and Latin Americans are the overwhelming majority in Dominican tourism. Given this reality, why all the doomsday scenerios?
Given that the only people prohibited from visiting Cuba are Americans, by virtue of the American government, the flow of Europeans, Latin Americans, and Canadians to Cuba will most likely increment at the rates it has been incrementing, which are substancial and yet, are not affecting Dominican tourism by much. In addition, the opening of Cuba to Americans will simply give Americans one more place to go and since the DR is not an American dominated tourist market, the negative effect here will not be that great.
Other American dominated markets (ie. Cancun, Montego Bay-Negril, etc) might feel an even bigger impact that will the Dominican Republic, but that will most likely be limited to the initial boom that is expected. Once Cuban tourism growth stabilizes, the other American dominated markets would have adjusted and be relieved from the Cuban pressure.
3. The Dominican Republic has one thing Cuba lacks and that is the Dominican people. Albeit, there are many similarities between Cubans and Dominicans and both people are very nice, the truth of the matter is that we may be similar, but we are not the same. There are going to be plenty of people who will fall in love with Cubans to the degree many have fallen in love with Dominicans (figuratively speaking, though I suppose we can also include those who really have fallen in real love with a Dominican or Cuban) and those people will most likely continue to visit the DR for sometime, even after Cuba opens up to the American market.
Thus, Dominican tourism is not threatened by Cuban tourism. If anything, Cuban tourism will simply add more options for the ever growing number of visitors to this region. People want new places to visit and Cuba will offer that, but the DR is still an undiscovered paradise for millions of potential tourists and that means the DR will continue to be a "new" destination for millions of people even after Cuba has entered the game full fledge.
Will Cuba become number one? That is a given, simply by the sheer size of the island and the shape which adds thousands of more kilometers of shoreline than the DR has.
Will Cuba doom all other tourist destinations in the Caribbean? Not by much.
Will Cuba hurt the DR? The DR is the country that will weather this the best, simply because of our size in the market. During the 9-11 time, the DR faired the severe drop in tourism better than any other destination in the region. Cuba's effect will probably be similar and once the "Cuban opening fever" ends for the Americans, things will even down and tourism will continue to boom for Cuba and the DR alike.