Country brand agency to be sued, Collado appeals to young talent for a new logo for Republic of the World campaign


Staff member
Feb 20, 2019

Tourism Minister David Collado, the general coordinator of the country brand project, announced a contest (Una oportunidad para todos) for a new country brand logo in response to complaints that the first logo was not an original. Last year advertising and design school students are invited to participate.

“Regarding the logo, for us it is unacceptable to continue with a logo that damages our image as part of the country brand strategy and that is why together with the private sector we will be holding a contest to choose the logo that will complement the country brand,” said Collado during a press conference on Monday, 26 October 2020.

Last week, President Luis Abinader launched the country brand created by a consortium made up by Dominican company Kraneo of Miguel Alfonseca and Beker, a Mexican agency.

While the general strategy met with approval, in less than 24 hours...

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