Goya Foods has agreed to distribute Industrias Banilejas (Induban) products in northeastern United States. Induban is the producer of Café Santo Domingo. Café Santo Domingo will now be available at thousands of points of sale such as independent supermarkets, regional supermarket chains and national chains.
Joseph Pérez, vice-president of Goya Foods and Manuel Pozo Perelló, president of Induban signed for the companies.
Pozo Perello explained that the effort is part of an aggressive expansion strategy in the northeastern USA that includes direct sales through Amazon, too.
Present at the signing of the agreement were Eddie Pacheco, sales execution manager of Goya Foods, and Nelson de los Santos, international market sales manager of Induban.
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