DR may be a small economy, it's politically stable, economically consistent, has a growing middle class and is an island where (imported) furniture is very expensive and local furniture is ugly.
Business and population is all concentrated in one city, easier to manage for promotions, the impact the arrival of a store like Ikea is a lot greater than in for example Brasil, population is more Americanized than most other Latin American countries. The perfect place to test the concept to the Latin American customer. Probably not the place where they will profit most but, if it was only for the small customer base and the limits in roll-out countrywide (they solved that smart with their choose and pick locations). If I would be looking for a job, Ikea would be on the top of my list, this people have Vision.
Business and population is all concentrated in one city, easier to manage for promotions, the impact the arrival of a store like Ikea is a lot greater than in for example Brasil, population is more Americanized than most other Latin American countries. The perfect place to test the concept to the Latin American customer. Probably not the place where they will profit most but, if it was only for the small customer base and the limits in roll-out countrywide (they solved that smart with their choose and pick locations). If I would be looking for a job, Ikea would be on the top of my list, this people have Vision.