Former long-time marketing guru of the Dominican Republic, now retired Magaly Toribio has published a first book on Strategies of Tourism Marketing, sharing what she learned during her long career as director of marketing at the Ministry of Tourism. She presents the Dominican Republic’s marketing case over the years, sharing insights into promotion, advertising, public relations strategies, and drafting marketing plans.
Simon Suarez, former president of the Caribbean Hotel Association and the National Hotel and Tourism Association (Asonahores), highlights in the prologue that this is the first textbook that tells about tourism marketing from a Dominican angle.
For years the Dominican Republic has been the Caribbean and Central American tourism leader, and in incoming travelers is second only to Mexico in Latin America. The new book on the Dominican strategies over the...
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