what i said: rejuvenation, promotion and hot deals.
playa dorada hotels are dated, no doubt about it. but many were built 20 or 30 years ago where space was cheap so the rooms are big and locations good. paint, furniture and some gardens makeover should do the trick and getting workers and products to this alone would move the economy somewhat.
POP is so close to the states and canada (relatively), there is no reason why it could not be a great destination. but tickets are expensive indeed and the area does not receive quite enough attention, it does not attract money.
granted, with AI type of business the money mainly stays with corporations but it does created worplaces and generates salaries, not only in the hotel secion itself and in tourism but also in food producion and other related businesses.
shame, shame, shame, because really, in the light of DR being rather boring destination as such POP comes out as no better place than punta cana...
and yes, converting some hotels into condos/apartments and into old people's care facilities IS a good idea. the area is very big and could fit all this and much more.
now all we need is money and a plan