According to this, the average Popeyes in the USA ends the year on the blue.A couple of Three Things ( Soprano;s reference for the slow laners)
1)- its My Opinion based on real observations , Restaurants Fail for very specific reasons . Its a topic which fascinates me .
. The Management team in the US may be different, but the Company Philosophy is the same Globally . or are you saying a Different Corporation runs Popeyes in the DR ?
Popeyes Franchise FDD, Profits & Costs (2025)
From investment, costs, royalty fees, and profits, here’s what you need to know if you want to start a Popeyes franchise in 2025.

Acording to this, they are implementing a multi-year plan to increase profitability and they aren't improvising.

Popeyes Rolls Out Multi-Year Plan to Build Profitability
Popeyes recently unveiled a multi-year plan to increase average four-wall profitability to $300,000 by the end of 2025. The strategy, called Easy to Love, was introduced last week by president Sam Siddiqui at the chain’s annual franchise convention in Phoenix, which had nearly 600 participants...

Business is made based on people's perception whether what they think is a fact or not. Why do you think many people are willing to buy from certain luxury brands despite many of their things are basically the same as the cheaper kinds? People will often perceive the more expensive one has to be of better quality (not always the case, but the assumption is there.) Lets not even get into discussing how the "fake luxury brand" market functions.2)- The Woman is the video is giving her " opinion" as well. their Fries are excellent , she is right .. as to the Chicken being "real" and KFC being " fake" , sounds like Slander to me , unless there is proof that KFC uses Fake chicken Parts ... again, her opinion, not based on any facts whatsoever ... Im assuming you made a Typo when you said "EARING" and meant Eating .
There is a difference between eatable and non-eatable products. The same person that doesn't have a problem having a faje Louis Vuitton or Chanel bag knowing very well it's fake, will not have the same opinion regarding the food they eat. If people think your food is fake and the food of a competitor is real, you have a problem.
You seem to not grasp that Chic Fil A isn't in the DR. Popeyes DR is not competing with them. Their main competitor is KFC Dominicana and local brands such as Rey (not the DR1er) and Victorina's.3)- The Price and quality thing is as relevant as it gets ... or perhaps you dont have people in your Family who worked in the Food Industry ..
If you owned one, I assure you that the slightest Price Change , affects the Bottom Line EXPONENTIALLY .
The Customer will either accept it , because your quality is so high, or they will reject you completely, which is what is happening to Popeyes .
Expanding in Markets outside the USA will not save them . Yes they had Explosive Growth , all the way through 2019. & then leveled off during Covid
( in the meantime Chic Fil A had their BIGGEST EARNINGS EVER During Covid ., how did they do it ? I know, maybe you can tell us though ? )
I hope you attempt to Repond to this part . because it extremely important ..
Corporate Philosophy, and brand Loyalty means everything, Having Systems in place for every single day to day Process is Key as well
Again Chic Fil A is a well oiled machine .. Popeyes is a Disaster on the Front line
They could not handle the Volume even if it was sent to them by some Miracle..
Any decent Chic Fil A Location is ready to serve 200 Customers Per HOUR ( 120 drive thru/ Hour , no problem) and I did not pull those #s out of my Arse ) .. No Popeyes Location could ever dream of such Volume .
Popeyes USA is still profitable as shown in the beginning of this post.
The DR is not the USA.and IMO, Popeyes has completely lost their way in terms of who their Customers are . and it will affect DR Sales, very soon.
Maybe they are hoping that the Dominicans are just not intelligent enough to figure out what a meal should Cost .
Boston Market doesn't exist in the DR.I predicted Boston Markets( formerly Boston Chicken ) Complete Failure , about 2 Years ago.. many in the food industry did.. they had No Vision whatsoever ,
How many BK's in the DR have closed (moving similar to the Verón to Coco Loco doesn't count)?BURGER KING has been going in this bad direction for a Long long time as well .. Ask anyone if they have had a Burger there lately ?
How many Locations have they Closed ? should I help you look it up ? 120 + in 2023 alone... why would you close a location ?
Guess who Owns Popeyes ? since 2017 ?