Rocky's closing has nothing to do with miscalculated projections or any other nonsense. The closing has to do with an ongoing court battle between Big Frank & Rocky.
Like Big Frank before him, Rocky wasn't losing any money, but he wasn't getting rich either. Business on the north coast has steadily declined after 2008. No rocket science there. Everyone has taken a hit.
After the court battle ends, Rocky will re-open and business will continue as before as Rocky's or a new buyer he had lined up.
Big Frank and Rocky's issues will be decided in a court.
I'm good friends with both of them and love them both.
There are two sides to every story. And this one is no different.
I'm just one of several managers. I don't decide which way their business turns and pivots. The owners decide that. I follow their rules. Not my rules.
The north coast has seen a fairly steady decline in tourists, while the south coast (Punta Cana) has seen a steady incline.
When i started in 2007, the north coast had at least 7--all inclusives. They were scattered everywhere from Isla Bon (ISla Verde) outside of Cabarete all the way to Sosua.
By 2013, the only one left in the Cabarete was Viva Tangerine. With the all-inclusives gone, and the increase in airfare to Puerto Plata, things continued sliding downwards.
The prices of beers, food, etc. is determined on their cost. So when someone says, "We can't afford a beer at O'Shays or Rocky's--it's too expensive...we can go across the street and buy one at the "Blue Bar" (cardboard shack) or the Arriba bar Upstairs shack) for 30 pesos less."
What do you say to people like that?
We are on the beach. We pay taxes. We pay employee insurance, severance pay. We have a massive generator. We have 20-employees. The Blue Bar Shack and Arriba bar together don't have 7-people working. They do not pay taxes. They're not paying employee insurance, severance pay, and too many other things to go into detail here. They're a tiny business, completely off the radar of the Dominican Tax authorities. They do not even have the proper cash registers that show the government taxes being taken out. Anyway, that's a whole other discussion.
Both Big Frank and Rocky are smart businessmen. Big Frank has had lots of successful bars in his 74yrs of life. Rocky has an extremely successful restaurant in Connecticut called Rocky's Aqua. They're both good guys, and one did not try and rip off the other. That's one side of the story--coming from Sky--who is also a great guy--but he's Big Frank's good friend of 40yrs. And i get that. I understand it.
Rocky is a good guy too; he treats all the staff like gold. Gold! But don't take my word, just ask any of them.
Right now, it's business court battle. Nothing more. It will take time, but eventually it will get settled. At the end of the day, these are just two businessmen looking out for their own best interest. Like anyone would.
I love Big Frank, and i love Rocky. I enjoyed working for both men. But now I'm not even in the DR, and except for a 1-week motorcycle trip, i haven't been in the DR since March. I won't be back until this winter. Maybe by then, things will be settled. Or maybe not.