{"id":107358,"date":"2017-12-14T09:40:42","date_gmt":"2017-12-14T13:40:42","guid":{"rendered":"http:\/\/dr1.com\/new\/?p=107358"},"modified":"2017-12-14T09:40:42","modified_gmt":"2017-12-14T13:40:42","slug":"dominican-government-is-big-spender-in-advertising","status":"publish","type":"post","link":"https:\/\/dr1.com\/news\/2017\/12\/14\/dominican-government-is-big-spender-in-advertising\/","title":{"rendered":"Dominican government is big spender in advertising"},"content":{"rendered":"<figure id=\"attachment_107336\" aria-describedby=\"caption-attachment-107336\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" class=\"size-medium wp-image-107336\" src=\"http:\/\/dr1.com\/new\/wp-content\/uploads\/2017\/12\/Most-watched-TV-programs-in-2017-Diario-Libre-300x117.jpg\" alt=\"\" width=\"300\" height=\"117\" \/><figcaption id=\"caption-attachment-107336\" class=\"wp-caption-text\">Photo: Diario Libre<\/figcaption><\/figure>\n<p>The Nielsen-IBOPE survey on advertising spending from January to November 2017 was dominated by advertisers sponsoring soap operas on TV. Among other findings: TV advertising declined 11% in 2017, compared to 2016. Advertisers spent RD$27.6 billion, accounting for 67% of the bulk of advertising campaigns. Advertising on the Internet is growing, from RD$633,516,560 in 2016 to RD$1,116,338,610 from January to November 2017. But company officers explained that the year 2016 was an electoral year with heavy investment in TV campaigns made by political parties.<\/p>\n<p>Likewise, the survey shows the Dominican government is the biggest spender.<\/p>\n<p>The biggest advertising campaigns by product or service were:<br \/>\nDominican government: RD$2,437,237,564.<br \/>\nTelecom mobile: RD$2,202,828,089<br \/>\nTelecom institutional: RD$2,003,686,483<br \/>\nDermatological products (anti-fungus): RD$880,097,638<br \/>\nCinemas: RD$757,846,978<br \/>\nConcerts and festivals: RD$737,194,486<br \/>\nSoda companies: RD$581,102,642<br \/>\nDepartment stores: RD$575,758,224<br \/>\nBanks: RD$537,009,099.<br \/>\nCable\/Satellite operators: RD$518,784,769<br \/>\nLiquid supplements: RD$452,550,425<br \/>\nCondiments and seasonings: RD$450,522,465.<br \/>\nBeers: RD$443,522,465<br \/>\nPowdered milk: RD$404,042,735<\/p>\n<p>Read more in Spanish:<br \/>\n<a href=\"https:\/\/www.diariolibre.com\/revista\/cultura\/lo-mas-visto-de-lunes-a-viernes-por-tv-en-2017-JI8758193\" target=\"_blank\">Diario Libre<\/a><br \/>\n<a href=\"https:\/\/www.diariolibre.com\/revista\/cultura\/lo-mas-visto-de-lunes-a-viernes-por-tv-en-2017-JI8758193\" target=\"_blank\">Diario Libre<\/a><\/p>\n<p>14 December 2017<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Nielsen-IBOPE survey on advertising spending from January to November 2017 was dominated by advertisers sponsoring soap operas on TV. Among other findings: TV advertising declined 11% in 2017, compared to 2016. Advertisers spent RD$27.6 billion, accounting for 67% of the bulk of advertising campaigns. Advertising on the Internet is growing, from RD$633,516,560 in 2016 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dr1.com\/news\/2017\/12\/14\/dominican-government-is-big-spender-in-advertising\/\" class=\"more-link\">Read more\u2026<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,3],"tags":[],"_links":{"self":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts\/107358"}],"collection":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/comments?post=107358"}],"version-history":[{"count":0,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts\/107358\/revisions"}],"wp:attachment":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/media?parent=107358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/categories?post=107358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/tags?post=107358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}