SAN JUAN, Puerto Rico – The Caribbean Hotel Association’s (CHA) annual Small Hotels Retreat & Mini Trade Show, which will be held from 18 to 20 October at Casa de Campo, affords CHA small hotels (75 rooms and under) the opportunity to participate in a series of seminars concentrating on all aspects of hotel operation, with a strong emphasis on the development of marketing skills, pertaining to the small hotel niche.<\/p>\n\n\n\n\n
“CHA created this event after it became apparent that our small hotel members had needs separate and apart from larger properties,” said John Jefferis, CHA president.<\/p>\n\n\n\n\n
Seminars will be conducted in a “round table” format, with a maximum of 12 people in each group , which is considered more conducive to informal, but structured and lively discussions. This year’s program also includes a general session on how to get the most out of CHA Marketplace, which is planned for 12 to14 January, 1997 in Cancun.<\/p>\n\n\n\n\n
The Mini-Trade Show will exhibit the goods and services of CHA Allied members willing to tailor their products and pricing to smaller properties. Approximately 50 to 60 table-top displays are expected. A post-Retreat tour of small hotels in the Dominican Republic will also be arranged.<\/p>\n\n\n\n\n
Those wishing to attend should register before 15 September. For further information and registrations, contact CHA Meetings Dept in Miami, telephone (305) 443-3040, fax (305) 443-3005.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
SAN JUAN, Puerto Rico – The Caribbean Hotel Association’s (CHA) annual Small Hotels Retreat & Mini Trade Show, which will be held from 18 to 20 October at Casa de Campo, affords CHA small hotels (75 rooms and under) the opportunity to participate in a series of seminars concentrating on all aspects of hotel operation, … <\/p>\n