{"id":157951,"date":"2021-05-14T05:15:26","date_gmt":"2021-05-14T09:15:26","guid":{"rendered":"https:\/\/dr1.com\/wordpress\/?p=157951"},"modified":"2021-05-14T08:25:08","modified_gmt":"2021-05-14T12:25:08","slug":"new-country-brand-logo-announced","status":"publish","type":"post","link":"https:\/\/dr1.com\/news\/2021\/05\/14\/new-country-brand-logo-announced\/","title":{"rendered":"New country brand logo announced"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"600\" height=\"252\" src=\"https:\/\/dr1.com\/wordpress\/wp-content\/uploads\/2021\/05\/Isabela-Fernandez-Logo-Brazos-Abiertos.png\" alt=\"\" class=\"wp-image-157965\" srcset=\"https:\/\/dr1.com\/news\/wp-content\/uploads\/2021\/05\/Isabela-Fernandez-Logo-Brazos-Abiertos.png 600w, https:\/\/dr1.com\/news\/wp-content\/uploads\/2021\/05\/Isabela-Fernandez-Logo-Brazos-Abiertos-300x126.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>The public-private sector committee in charge of choosing the nation\u2019s country brand announced on the evening of 13 May 2021 that the general public voted for the proposal made by graphic art student Isabella Fern\u00e1ndez. Fern\u00e1ndez won with 53% of the votes. The new graphic highlights the \u201cdo,\u201d that is the extension assigned for Dominican internet pages<\/p>\n\n\n\n<p>During the announcement, the Republic of the World slogan developed by the previous country brand team hired by the past government was not used. Instead the winning logo is linked to the theme \u2013 With Open Arms (Con los brazos abiertos). <\/p>\n\n\n\n<p>Fern\u00e1ndez received a grant of RD$3 million in equipment to develop graphic arts project and a scholarship to study art at a Florida arts school. The runner up received RD$1 million award to develop a graphic arts project and half a scholarship to study at a Florida arts school.<\/p>\n\n\n\n<p>President Luis Abinader and Tourism Minister David Collado were present for the announcement of the new country brand logo and theme. Speaking during the event that was televised on prime time by Colorvisi\u00f3n, President Abinader said that the country brand is not only part of the country&#8217;s international positioning strategy, but the new language that &#8220;we Dominicans are giving to daily life to communicate in a much more effective and direct way with the rest of the world. In other words, it is the global language of the Dominican Republic, it is our image, it is our essence.&#8221;<\/p>\n\n\n\n<p>While the country brand is all inclusive, the Ministry of Tourism has announced it will continue with its own campaign that has the theme, &#8220;The Dominican Republic Has it All&#8221;. The Ministry of Tourism is expected to soon announce the winners of the tender for the country&#8217;s tourism promotion abroad.<\/p>\n\n\n\n<p>Read more in Spanish:<br><a href=\"https:\/\/elnuevodiario.com.do\/video-eligen-nuevo-logo-marca-pais-abinader-destaca-rd-esta-llena-de-talentos\/\">El Nuevo Diario<\/a><br><\/p>\n\n\n\n<p>14 May 2021<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The public-private sector committee in charge of choosing the nation\u2019s country brand announced on the evening of 13 May 2021 that the general public voted for the proposal made by graphic art student Isabella Fern\u00e1ndez. Fern\u00e1ndez won with 53% of the votes. The new graphic highlights the \u201cdo,\u201d that is the extension assigned for Dominican &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dr1.com\/news\/2021\/05\/14\/new-country-brand-logo-announced\/\" class=\"more-link\">Read more\u2026<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[290,3],"tags":[],"_links":{"self":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts\/157951"}],"collection":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/comments?post=157951"}],"version-history":[{"count":5,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts\/157951\/revisions"}],"predecessor-version":[{"id":157966,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts\/157951\/revisions\/157966"}],"wp:attachment":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/media?parent=157951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/categories?post=157951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/tags?post=157951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}