{"id":238931,"date":"2025-07-22T07:16:44","date_gmt":"2025-07-22T11:16:44","guid":{"rendered":"https:\/\/dr1.com\/news\/?p=238931"},"modified":"2025-07-22T09:01:43","modified_gmt":"2025-07-22T13:01:43","slug":"new-tourism-campaign-dominicana-smiles-at-you","status":"publish","type":"post","link":"https:\/\/dr1.com\/news\/2025\/07\/22\/new-tourism-campaign-dominicana-smiles-at-you\/","title":{"rendered":"New tourism campaign: Dominicana smiles at you"},"content":{"rendered":"\n
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The Dominican Republic officially unveiled its new global campaign “Dominicana smiles at you” ( Dominicana te sonr\u00ede) at a gala event at the iconic Faena Forum in Miami Beach on 17 July 2025. Designed to capture the warmth, authenticity and lively spirit of the Dominican people, the campaign invites travelers from around the world to discover why the Dominican Republic is more than just a destination \u2500 it\u2019s a feeling.<\/p>\n\n\n\n

Figures from across the travel and tourism industry, including top airline executives, over 200 tour operators and travel agents, and familiar faces from the worlds of television and sports. Attendees got an exclusive first look at the new campaign and heard updates on the country\u2019s continued growth and evolution as one of the region\u2019s leading travel destinations.<\/p>\n\n\n\n

The launch event last week drew a mix of industry insiders and recognizable faces, including Dominican NFL player Bayron Matos and celebrities such as D\u00e9bora Nascimento, Pampita, Fefi Oliveira, Elizabeth Guti\u00e9rrez, Gaby Espino, Karen Mart\u00ednez, Catalina Robayo, Zuleyka Rivera, Javier Romero and much more.<\/p>\n\n\n\n

In a press release, the Ministry of Tourism explains that the campaign celebrates the country\u2019s contagious joy, world-class hospitality and rich cultural experiences, from sun-soaked beaches and music-filled nights to flavorful cuisine, warm reunions with friends and unforgettable adventures that never leave the heart. The campaign emphasizes the sense of safety, trust and high-quality experiences that travelers can feel from the second people arrive.<\/p>\n\n\n\n

\u201cHospitality is our greatest pride – it\u2019s what makes us unique and what allows us to win the hearts of every visitor first steps on our soil,\u201d said David Collado, Minister of Tourism of the Dominican Republic. \u201cWith this campaign, we reaffirm our commitment to positioning the Dominican Republic as a leading destination for travelers across North America, Latin America and Europe.\u201d<\/p>\n\n\n\n

Tourism remains a vital engine for the Dominican economy. In the first half of 2025 alone, the country welcomed over 6.1 million visitors, with 45% arriving from the United States and over 12% from Latin America.<\/p>\n\n\n\n

The new campaign can be viewed here: Dominicana Smiles At You<\/p>\n\n\n\n

<\/p>\n\n\n\n

Read more:<\/p>\n\n\n\n

A Smiles campaign video <\/a>
Ministry of Tourism press release <\/a>
Travel Pulse <\/a><\/p>\n\n\n\n

22 July 2025<\/p>\n","protected":false},"excerpt":{"rendered":"

The Dominican Republic officially unveiled its new global campaign “Dominicana smiles at you” ( Dominicana te sonr\u00ede) at a gala event at the iconic Faena Forum in Miami Beach on 17 July 2025. Designed to capture the warmth, authenticity and lively spirit of the Dominican people, the campaign invites travelers from around the world to … <\/p>\n

Read more\u2026<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[339,15],"tags":[],"_links":{"self":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts\/238931"}],"collection":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/comments?post=238931"}],"version-history":[{"count":6,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts\/238931\/revisions"}],"predecessor-version":[{"id":238992,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts\/238931\/revisions\/238992"}],"wp:attachment":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/media?parent=238931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/categories?post=238931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/tags?post=238931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}