The DR Center for Export and Investment (CEI-RD) continues its country branding drive for the Dominican Republic. At an event that began yesterday at the CEI-RD, Industry & Commerce Minister Manuel Garcia Arevalo stressed the importance of the government and private sector choosing a country branding for the DR. He stated that this would promote the DR’s potential for business and the tourism and cultural attractions in international markets. He called for the adoption of a differentiation strategy to position the country in the preference of consumers, investors and tourists on a global level.<\/p>\n
“We are aware that to achieve this goal effective coordination between government departments is needed, combined with the private sector initiatives, with the objective of creating a coherent message that is capable of raising the image of our goods and services, promoting cultural and sports talents, as well as the attractions of our urban and natural landscape,” he said in his opening words at the workshop.<\/p>\n
The Dominican Republic engaged in another major branding initiative several years ago, contracting London-based Fiona Gilmore (Acanchi), one of the world’s leading branding experts. However, the initiative met with opposition from then Minister of Tourism Felix Jimenez and was not used by the government.<\/p>\n
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The DR Center for Export and Investment (CEI-RD) continues its country branding drive for the Dominican Republic. At an event that began yesterday at the CEI-RD, Industry & Commerce Minister Manuel Garcia Arevalo stressed the importance of the government and private sector choosing a country branding for the DR. He stated that this would promote … <\/p>\n