{"id":40346,"date":"2001-06-13T01:43:56","date_gmt":"2001-06-13T01:43:56","guid":{"rendered":"http:\/\/dr1.com\/new\/pages\/us38-million-travel-advertising-campaign\/"},"modified":"2001-06-13T01:43:56","modified_gmt":"2001-06-13T01:43:56","slug":"us38-million-travel-advertising-campaign","status":"publish","type":"post","link":"https:\/\/dr1.com\/news\/2001\/06\/13\/us38-million-travel-advertising-campaign\/","title":{"rendered":"US$38 million travel advertising campaign"},"content":{"rendered":"<p>The Ministry of Tourism presented its US$38 million advertising campaign yesterday. The campaign seeks to promote the DR in Europe, the US and Canada. The Minister of Tourism Ramon Alfredo Bordas said 45% of the budget will be invested in the European market, 40% in the US and Canadian markets and 15% in domestic markets.   The European campaign will focus on the hospitality of the Dominican people, the traditions, history and music. The North American campaign will primarily focus on the DR as a sun and beach destination. The domestic market stresses the diversity of destinations within the country. (13 June 2001)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Ministry of Tourism presented its US$38 million advertising campaign yesterday. The campaign seeks to promote the DR in Europe, the US and Canada. The Minister of Tourism Ramon Alfredo Bordas said 45% of the budget will be invested in the European market, 40% in the US and Canadian markets and 15% in domestic markets. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dr1.com\/news\/2001\/06\/13\/us38-million-travel-advertising-campaign\/\" class=\"more-link\">Read more\u2026<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,17,3,15],"tags":[],"_links":{"self":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts\/40346"}],"collection":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/comments?post=40346"}],"version-history":[{"count":0,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts\/40346\/revisions"}],"wp:attachment":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/media?parent=40346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/categories?post=40346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/tags?post=40346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}