{"id":53165,"date":"2013-10-22T00:00:00","date_gmt":"2013-10-22T00:00:00","guid":{"rendered":"http:\/\/dr1.com\/new\/pages\/new-advertising-campaign\/"},"modified":"2013-10-22T00:00:00","modified_gmt":"2013-10-22T00:00:00","slug":"new-advertising-campaign","status":"publish","type":"post","link":"https:\/\/dr1.com\/news\/2013\/10\/22\/new-advertising-campaign\/","title":{"rendered":"New advertising campaign"},"content":{"rendered":"<p>The Dominican Ministry of Tourism&#8217;s 2013 Advertising Campaign is aimed at boosting tourist numbers to the country in 2014. The campaign, an extension of the previous &#8220;Has it All&#8221; initiative, introduces adverts for popular destinations like Puerto Plata, La Romana, Samana, Santo Domingo and Punta Cana. The campaign was developed and implemented by BVKmeka, the Ministry of Tourism&#8217;s United States and Hispanic marketing agency.<\/p>\n<p>The ads are designed to inspire travelers by showing them activities and attractions specific to each area, eventually portraying the Dominican Republic as a country where tourists can &#8220;have it all.&#8221;<\/p>\n<p>&#8220;Dominican Republic is a diverse destination that prides itself on offering unforgettable trips to travelers with varying interests,&#8221; says Ministry of Tourism Marketing Advisor Magaly Toribio. &#8220;The &#8216;Has it All&#8217; campaign highlights the destinations&#8217; unique offerings and entices travelers to visit or return to explore a new area of the country, as each region provides an experience like no other.&#8221;<\/p>\n<p>The new advertising can be seen on Go Dominican Republic on YouTube.<\/p>\n<p>www.youtube.com\/user\/DominicanRepublic100<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Dominican Ministry of Tourism&#8217;s 2013 Advertising Campaign is aimed at boosting tourist numbers to the country in 2014. The campaign, an extension of the previous &#8220;Has it All&#8221; initiative, introduces adverts for popular destinations like Puerto Plata, La Romana, Samana, Santo Domingo and Punta Cana. The campaign was developed and implemented by BVKmeka, the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dr1.com\/news\/2013\/10\/22\/new-advertising-campaign\/\" class=\"more-link\">Read more\u2026<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[245,15],"tags":[],"_links":{"self":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts\/53165"}],"collection":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/comments?post=53165"}],"version-history":[{"count":0,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/posts\/53165\/revisions"}],"wp:attachment":[{"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/media?parent=53165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/categories?post=53165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dr1.com\/news\/wp-json\/wp\/v2\/tags?post=53165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}