2007 Travel News ArchiveTravel

New leading outbound markets

Europe is experiencing a 3% rise in outbound trip volume, despite a stagnation in outbound travel demand by Europe’s leading source markets, Germany and the UK – which, together, account for around 35% of total European outbound trips, according to the European Travel Monitor, issued as part of the World Travel Trends Report of ITB Berlin and IPK International.

“Countries that have traditionally been considered as tourism destinations, such as Spain (+11%) and Italy (+7%), are now becoming leading outbound growth markets,” said Rolf Freitag, president and founder of IPK International and the World and European Travel Monitors. “Russia (+10%) has also continued to outpace the market generally,” said Freitag, “and other secondary markets such as Norway, Ireland and Sweden (all +5%) are performing above average.”

Favorable exchange rates provided a major boost to outbound travel demand, with trips by Europeans to long-haul destinations growing by 4% as against +2% to destinations in Europe and the Mediterranean basin. The big winners of European travel, though, those recording more than 10% growth out of Europe, were China, Japan, Cambodia, Vietnam and Kenya.