EXACTLY ! ! !
Just look at Bourbon Street Grill on Pedro Clisante in Sos?a. Some of the failed and failing restaurant/business owners on this board criticized and lambasted anyone for even thinking about opening another restaurant on Pedro Clisante. Blaming THEIR own failures on everything from the mayor, to politics, to changing operating hours, to cracking down on prostitution, I'm surprised they didn't blame Global Warming.
One year later and the Bourbon Street Grill is unquestionably the most successful new business on Pedro Clisante and probably the busiest restaurant in all of Sos?a. Kudos to them for taking the chance and making it work.
I am sure a book written by the successful 10% would be a better read.