Brugal sampling campaign

L

London_Calling

Bronze
Aug 19, 2004
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Now here is some good news from Brugal - they have been doing a sampling campaign throughout the UK - the last event will be in Brighton 8th August - this Saturday.

The sampling teams are targeting key city centre locations such as Glasgow, Edinburgh, Manchester, Bristol and London.

Each day the sampling teams are distributing 1,500 limes and Brugal Golden Mojito guides to consumers. This encourages them to visit local outlets and redeem a complimentary Golden Mojito, made with Brugal Anejo, sugar syrup, lime wedges and mint leaves, topped with ginger ale and a stick of sugar cane.

UK: The Edrington Group unveils Brugal sampling campaign: Beverage News & Comment

Anyone got anymore information on this event?
 
B

Brugal

New member
Aug 7, 2009
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Hi London_Calling,

Great to hear that you have an interest in the Brugal sampling campaign. Brugal is set to bring 'the essence of the Caribbean' from the rum shacks of the Domincan Republic to the style bars in various UK cities.

The information that you provided was correct - the last sampling location will be Brighton, however the traditional lime trucks have proved to be a great success and cities have requested that the tour returns, so I am sure it won't be long before the lime trucks travel around again!

Brugal's top mixologists have been working with the bartenders in various locations included in the tour to perfect the Golden Mojito, made with Brugal Anejo, sugar syrup, lime wedges, a small handful of mint leaves and garnished with a stick of sugar cane.

If you have any further questions please get in touch!
 
L

London_Calling

Bronze
Aug 19, 2004
572
30
0
Hi Brugal

Any idea of what you will be in Brighton tomorrow?

BTW - when will we see Brugal in Tescos or Sainsburys?
 
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