Noise and Signs

JD Jones

Moderator:North Coast,Santo Domingo,SW Coast,Covid
Jan 7, 2016
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I thought it was my imagination, with an election just around the corner, has anyone else noticed the lack of sound trucks and Candidates faces on every post?

From Ndigital

The electoral campaign enters its final stretch characterized by the total absence of the advertising-propagandistic machinery that enveloped the entire Dominican society in a maelstrom of saturation of political messages in the written press, radio, television, public, and natural spaces.

Everything was supported by the propaganda-advertising war that took over the streets, avenues, electricity posters, trees, walls, sidewalks, containers, and even the invasion of privacy of the home, since, from early morning, the powerful disco lights interrupted sleep with jingles at full volume.

In a way, the penetration of social networks, Facebook, Instagram, Twitter, democratized access to mass messages, made available to everyone and cheaper, completely eliminating expensive advertising in traditional media.

LOST CAMPAIGN HOUSES

The electoral campaigns were characterized by massive concentrations of activities sponsored by candidates at different election levels, but especially the presidential ones.

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The rallies, in their versions: provincial, regional, and national, fell into oblivion.

At the time of the messianic leaderships of J oaquín Balaguer, José Francisco Peña Gómez, and Juan Bosch, their national campaign closing rallies were already traditional. The PRD leader did it at the head of the 17th Bridge and today, there is a plaza in his honor; Balaguer used the roundabout at Máximo Gómez and Kennedy and Bosch avenues, the Máximo Gómez roundabout at February 27.

The next day, expensive advertising was carried out on the center pages of the printed newspapers (full color), jingles on the radio, with the most striking phrases from the candidate's speech, and television spots with cuts.

The rallies were changed to simultaneous marches in the capital municipalities of each province and are also disappearing.

The giant billboards and posters have drastically diminished, but they are still in use.

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The banners, the street crossings, the bangs with the colors of the parties tied to the car antennas, the stickers and bumper stickers disappeared.

The buttons with the candidate's face went down in history.

Flags on busy roads in urban areas or at the entrances to towns.

The caps were used as a means of raising funds. For example: to use a Peña Gómez and PRD cap, in much of the 90s, you had to buy it for 20 pesos, the same as a gallon of gasoline cost. These caps had a certain quality and were used for prolonged periods in each activity.

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To use a candidate's cap , currently, you have to pay the wearer, they are normally disposable and are only used in one activity and immediately thrown away.

The advertising that was launched from space, in helicopters and small planes, disappeared completely, which was massified by Jacinto Peynado in his campaigns for senator of the National District (1990) and vice president of the RD (1994), who, in addition to being a pilot, had both types of aircraft and a lot of money to spend.

The same thing happened with the deployment in a small plane, of a kind of trail in space, with the name and face of the candidate, like a pendulum in the air.

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New municipal controls put an end to the daubing of walls, power line posters, containers and even trees with party colors and messages.

Peynado also rocked the disco lights, called “Peynadoras” and in Cibao known as “Tumba coco”.

Other tactics to generate sympathy that has been lost consisted of the distribution of tea, coffee and chocolate, accompanied by cookies on the busiest roads.

Special days were used to surprise. Example: on Valentine's Day, balloons, roses and cake were distributed in streets, squares, and on live radio and television programs.

MORE PERSONALIZED COMPANY

The old practices of attracting votes evolved over time until they reached direct contact between the candidate and voters.

For these purposes, street tours, and sectoral and hand-to-hand activities, which take place house by house, are more common.

Debates of ideas and exhibitions of campaign programs in the media, clubs, and universities.

Videos from social networks seem to have more influence on followers.