DR1 Daily News - Dominican Republic

The Dominican Republic officially unveiled its new global campaign “Dominicana smiles at you” ( Dominicana te sonríe) at a gala event at the iconic Faena Forum in Miami Beach on 17 July 2025. Designed to capture the warmth, authenticity and lively spirit of the Dominican people, the campaign invites travelers from around the world to discover why the Dominican Republic is more than just a destination ─ it’s a feeling.

Figures from across the travel and tourism industry, including top airline executives, over 200 tour operators and travel agents, and familiar faces from the worlds of television and sports. Attendees got an exclusive first look at the new campaign and heard updates on the country’s continued growth and evolution as one of the region’s leading travel destinations.

The launch event last week drew a mix of industry insiders and recognizable faces, including...