DR1 Daily News - Dominican Republic

In a high-profile display of retail politics, President Luis Abinader took time during the holiday season to engage with one of the country’s most influential grassroots groups: the national barbering and hairstyling subsector. The 16 December 2025 event, titled Peluqueros RD 2025, served as a strategic platform for the President to project an image of accessibility and “closeness” to the people at a time when his administration’s reputation has been clouded by the ongoing Senasa corruption scandal. By focusing on a trade that sits at the heart of Dominican neighborhood life, the President seemed to pivot the national narrative toward his social agenda and away from institutional controversy where government controls seemed to have failed over the past five years.

The gathering at the Nuevo Domingo Savio Sports Center was punctuated by a...