DR1 Daily News - Dominican Republic

Jacqueline Mora / El Nuevo Diario

The government is actively pivoting toward attracting new ventures with a higher spending per visitor to ensure sustainability. Vice Minister of Tourism Jacqueline Mora recently announced several leading luxury brands are positioning themselves in the Dominican Republic. The Ministry of Tourism is intentionally encouraging developers of volume-based tourism toward value-based luxury to increase the Average Daily Rate (ADR).

Aman, Rosewood, Four Seasons, Ritz-Carlton, St. Regis, Hilton Curio Collection and Marriott’s Autograph Collection have opened lodging here or are developing projects in recent years.

Luxury tourism in the Dominican Republic is currently experiencing a historic expansion, with the entry of ultra-luxury “European Plan” (EP) brands. Vice Minister Mora stresses the challenge remains to raise the overall quality of the...