DR1 Daily News - Dominican Republic

Henk Rogers and Jesús Moreno / Instagram

73-year old entrepreneur Jesus Moreno, of the founding Helados Bon family, for the past decades has been dedicated to regenerate degraded lands in gorgeous places and create macadamia forests with other trees, such as lychee.

Now Moreno appears in an Instagram reel that has gone viral, as people observe him show off his fitness derived in part from consuming the macadamia he farms and markets as La Loma readily sold in food shops all around the country. He tells his story of how he is immersed in a business that is good for the country and for his own person. He stands on his head, the way normal people stand on their feet.

The reel includes commentary from Dutch-born video game designer, entrepreneur and Blue Planet environmental advocate Henk Rogers (famous for securing the global rights to Tetris), who visited the La Loma...