A name change perhaps but also people showing up that want to pay the price. Ganesvoort could have been a street name in my home town, but as a hotel name I never heard of it before so there was no brand recognition there. Perhaps because I never made it to being a 1 percenter.Sometimes all that is needed is a change of name and brand, mostly psychological in nature. That's the way of business. The Hard Rock Resort in Bávaro was built as a Moon Resort. The Mexican owners were not happy with assistance. The place was converted to the Hard Rock and haven't seen back ever since.
Did you like the Moon but not the Hard Rock?
As for the Marriott hotel now open in Sosua:
Nightly rates on the Marriott web site for the Marriott Ocean Club in Sosua are from $588 USD for a
1 Bedroom Suite, 1 King, Ocean view, Balcony
to $2,430 USD for theBi-Level with Rooftop, 4 Bedroom Penthouse Suite, Oceanfront, Roof Top Terrace
.(Where's Big to say it is not open or he cannot use his MARRIOTT points? )