I was looking into google adwords to advertise our site, so I was wondering if anyone here had even tried them before for their site or business (or anything else), and if it was worth it.
Thanks.
I have used Google Adwords from time to time. Although we rank pretty high anyhow, I use it to keep track of trends. People tend to surf for different things which all relate one way or another to my offering. I offer a vacation rental here but I rank pretty well for that on all the major search engines.
However, using PPC (pay per click) on Google and Bing let me know that a lot of people were searching for "beach vacation" and "beach villa" in the past few weeks. So I am able to capture people who are looking for vacations here but for which I am not organically optimized at the moment (and given 100+ pages on my website, I am unlikely to change).
So I use PPC for keeping track of trends more than anything. Positioning in those 'new trends' is useful, to be sure, but mostly its research!