Before I post my question, I wanted to let you guys (and gals) know that I appreciate all the help I've received with regards to our website.
So here's my question...
As you may already know, we have a free classifieds site in the DR. It's essentially a Dominican craigslist. We've advertised with facebook, google, minivallas, so we've been successful with free ads and our fanpage has over 15K fans
But our main goal now is pushing our free ad upgrade. It's essentially the same process, but if the user wants to upgrade, they just click on the type of upgrade they want, and they can pay at the end with credit card, paypal, bank account. The payment process is automated. Costs start at RD$30 to upgrade their ad. The highest cost is RD$400 to display your ad in the front page.
My question is: What can we do to motivate users to upgrade their ad? We've tried everything, but people don't seem to take to ad upgrades. We even had a promotion where we would give away tickets to the Britney Spears concert, but nothing.
Could it be that Dominicans aren't used to payment processing? Or maybe they don't see the purpose of upgrading their ad?
Any help would be appreciated.
So here's my question...
As you may already know, we have a free classifieds site in the DR. It's essentially a Dominican craigslist. We've advertised with facebook, google, minivallas, so we've been successful with free ads and our fanpage has over 15K fans
But our main goal now is pushing our free ad upgrade. It's essentially the same process, but if the user wants to upgrade, they just click on the type of upgrade they want, and they can pay at the end with credit card, paypal, bank account. The payment process is automated. Costs start at RD$30 to upgrade their ad. The highest cost is RD$400 to display your ad in the front page.
My question is: What can we do to motivate users to upgrade their ad? We've tried everything, but people don't seem to take to ad upgrades. We even had a promotion where we would give away tickets to the Britney Spears concert, but nothing.
Could it be that Dominicans aren't used to payment processing? Or maybe they don't see the purpose of upgrading their ad?
Any help would be appreciated.