Best thing that couldhave happened
I have had Brahma and its good. Very refreshing and a bit lighter than presidente. By lighter, I mean its not as heavy when it starts losing temperature. Anyone who has had a Presidente turn 'sopa' knows what I mean.
I hear people talking about which beer will be best and if Presidente will remain #1 or if Brahma will compete neck to neck with dominicana's #1 brew. 'Presidente will kick their ***....blah, blah, blah" - I say: Let them kill each other!! To me it doesnt matter really since the winner in this clash of beers is me!! For years Presidente has been the only cow out in the pasture, but with steep competition, we are sure to see a boom in event sponsorships and concerts and stuff. In an era where we dont have Ramoncito's BanInter to bring LuisMiguel and sponsor half the country's cultural events, this just might be the best thing that could've happened!!
Most likely AmBev will not take more than 20%-25% of Presidente's market. But, they will likely be a pain in the *** for Presidente and 4-5 years down the line, and most likely AmBev will buy out Presidente to use it as a strong international brand. When AmBev bought out Quilmes and changed nothing in the beer. With a much more bigger market in Buenos Aires alone than in our whole country, and much like Presidente in market condition, Quilmes was transformed into a more dinamic company after the competition and buy out but the beer has stayed the same.