Santiago Matías launches “República La Tuya” beer ECONOMY Today October 13, 2022
With the aim of continuing to diversify its investments, Santiago Matías, in partnership with other companies, introduced the new Republic Beer La Tuya, this being its first foray into a business sector outside the media that it has developed with such success through its Alofoke Media Group platform. In an event held at Escenario 360, Plaza Comercial Galería 360, in the city of Santo Domingo, a press conference was held that ended up becoming a super party with the surprise performance of the famous international artists El Alfa, DJ Adonis and the Royal Band, where hundreds of guests tasted the new brand of beer for the first time. Read more: Radio evolves by leaps and bounds in RD Matías, CEO of Alofoke Media Group, offered details of his interest in this new project, which represents a great challenge not only for him, but also for his entire corporate group and investors. He reported that he has been working on his vision and execution for Cerveza República La Tuya for many months, knowing that entering the beer market implies many long-term strategies, patience and competing ethically, contributing to the category with innovation, creativity and good prices, to the benefit of the consumer. 'República La Tuya is the first urban beer, which comes to directly support the consumer with a new, modern offer, with a light, full-bodied and refreshing flavor that appeals to the rescue of national pride,' said Matías, who in turn thanked the prestigious liquor firm Vinícola Del Norte, for being the exclusive marketer of the new beer, the undisputed urban company in the production and sale of alcoholic beverages. The product is now available in the main establishments in the Dominican Republic, such as grocery stores, liquor stores, supermarkets, bars, nightclubs and restaurants. 'In the near future the brand will be for sale in other countries around the world,' added the influencer. During the activity, various personalities and official officials were present, including Hipólito Mejía Domínguez, former President of the Dominican Republic; Carolina Mejía, Mayor of the City of Santo Domingo, Víctor -Ito- Bisonó, Minister of Industry and Commerce, and top executives from Vinícola Del Norte; as well as renowned urban artists. It drew a lot of attention that it is the first time that all the talents of Alofoke Media Group come together on the same stage, carrying out a live studio set where Hony Estrella, Dotol Nastra, Mariachi Budda, Ariel Santana, Doctor Héctor Guerrero Heredia interacted. , Amelia Alcántara, DJ Topo Point, Ernesto Jiménez, Sabrina Gómez, Ramón Tolentino, El Pió, Robert Sánchez, among others, The act that featured the master of ceremony of Gaby Desangles was broadcast live on Alofoke 99.3 FM, KQ94, Matrix 104.7 FM and Last Minute Media.
About Alofoke Media Group Alofoke Media Group was born in 2006 as a space to promote urban music and is currently the leading information and entertainment platform in all of Latin America. Digital and radio content producer based in the Dominican Republic. It currently has the most modern physical plant and radio cabins in the region, due to its state-of-the-art technology adapted to the requirements of the new market. About Vinícola Del Norte Vinícola del Norte, S.A., a Dominican company founded by Mr. Juan Pérez Brugal in 1962, reaches its 60th anniversary in the market for the manufacture, sale and import of a wide range of alcoholic and non-alcoholic brands and products. alcohol. Currently it is mainly dedicated to the production and sale of spirits, wines and mass consumption products. In the last decade this company has achieved the greatest growth recorded in the history of the Dominican liquor industry, which has placed it among the first, and all this thanks to the efforts of its main asset, its human resources. The company has created emblematic brands such as Macorix Rum, King's Pride Whiskey, MacAlbert Whiskey, La Fuerza Red Wine, Duggans Whiskey, and Lolita Artisanal Sangria, among others. Unquestionably, Vinícola is the leading urban company in alcoholic beverages in the Dominican Republic.
Santiago Matías lanza cerveza "República La Tuya"
Con el objetivo de continuar diversificando sus inversiones, Santiago Matías, en alianza a otras empresas, introdujo la nueva Cerveza República La Tuya,
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