Rafael Blanco, David Collado, Biviana Riveiro Disla and Ligia Bonetti / CEIRD
The Center for Export and Investment (CEI-RD) and the Ministry of Tourism (Mitur) signed an agreement on Wednesday, 9 September 2020 to join efforts to promote the Dominican Republic’s country brand. The CEI-RD & Mitur agreement is in preparation for the upcoming launching of the country brand strategy.
Tourism Minister David Collado and CEI-RD director Biviana Riveiro Disla signed the agreement. Ligia Bonetti and Rafael Blanco Canto signed for the private sector.
The inter-institutional agreement seeks to lay the groundwork for a rapid implementation of the country brand strategy. The efforts will be backed by the Ministry of Tourism promotion offices in 25 countries abroad. Mitur also commits to make a contribution of US$2 million for promotional activities through a trust. The same amount is to be...
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