In a press conference held in New York City, Heinz Vieluf, chief executive of the Cibao Meat company, one of the largest suppliers of meat products to ethnic markets in New York City, announced the company’s decision to discontinue its advertising support of El Show de Cristina, the popular Hispanic talk show. El Show de Cristina is subject to much controversy after Dominican investigative journalist, Nuria Piera showed proof on Dominican TV that several of the televised programs presented Dominican guests that were not in real life who they said to be on the TV show. Vieluf motivated his decision as follows: "As Dominicans and as a company we cannot continue supporting a TV show that is manipulated to convenience and has selected a series of topics and situations that are denigrating to our country and our nationality." The National Supermarket Association, the leading association of small supermarkets in New York City, also accused El Show de Cristina of manipulating and distorting the truth to increase ratings and promote host Cristina’s image. Cristina Saralegui, the host of the show, has denied accusations that her show denigrates Dominicans, but has avoided the issue of the impersonations on her talk show.
