1998News

Brugal is ranked 30th in the world

A Dominican rum company is ranked 30th in the world in sales of spirits. The Listin Diario cites a report in Impact International that mentions that sales of Brugal were the second fastest growing of any kind of alcoholic beverages last year, only surpassed by sales of Sauza tequila from Mexico. The publication covers alcoholic beverage industry worldwide. According to Impact International, sales of Brugal rum grew 13.4%, from 2.3 million boxes of nine liters each in 1996 to 2.6 million boxes in 1997. Brugal is the leading Dominican rum brand in volume of sales, and recently has incremented its exports to the United States. At present, Brugal is the second best selling rum in the United States. In 1997, Bacardi had sales of 19.5 million boxes. Nevertheless, Bacardi is losing market share as its sales have diminished from a peak 22.8 million boxes in 1990.