A report in the Listin Diario’s Sunday edition states that Mattel’s Barbie doll, that this year commemorates her 40th year as the most sold doll ever made, first came to the DR 24 years ago. She was sold for US$2 at the time. Today the doll is priced from US$6 to US$32. According to the authorized agent for Mattel toys in the DR, La Novia de Villa, some 60,000 dolls were sold last year. Each year sales increase 4-6%. Mattel toys have been sold here since 1975.
