The Ministry of Tourism presented its US$38 million advertising campaign yesterday. The campaign seeks to promote the DR in Europe, the US and Canada. The Minister of Tourism Ramon Alfredo Bordas said 45% of the budget will be invested in the European market, 40% in the US and Canadian markets and 15% in domestic markets. The European campaign will focus on the hospitality of the Dominican people, the traditions, history and music. The North American campaign will primarily focus on the DR as a sun and beach destination. The domestic market stresses the diversity of destinations within the country. (13 June 2001)
