Tourism Minister Felix Jimenez was recently in France to participate in the Top Resa tourism trade show, where he met with several leading French tour operators and industry leaders to discuss the characteristics of the French traveler. Among those with whom he met were Jean Marc Siano, the director general of TUI France and Nouvelle Frontiere, and Jean Robert Reznik of Accor Loisir & Vacances group. Jimenez agreed to develop a joint plan to promote the DR in France over the next three years.
The tourism minister also presented new projects and plans for tourism investment in the country and expressed his interest in promoting the DR as a product that goes beyond ?sun and beach,? highlighting the cultural, historical, musical, gastronomic and natural resources that make the Dominican Republic ?the most complete destination in the Caribbean.?
The representatives reviewed the development of the French market and explained the need to direct the ministry?s efforts to attract the higher-spending segments of the market, as well as to specialize communication concentrating on different market niches.