Banco Popular was the most admired financial institution in the DR during the past year according to a poll by Mercado magazine. 56.6% of those interviewed expressed trust in the bank. This is the fourth consecutive year that the magazine holds a poll measuring public admiration of local companies. The reasons that Popular is admired by the public include economic strength (18%), most admired group (15.2%) and management capacity (13.6%). Popular Bank has been in service for 42 years.