Sussanna Mander, director of brand management for Paradisus resorts of the Sol Group Corporation, speaking during a presentation on branding during the CTC-29 in Bahamas, announced that the company seeks to differentiate itself and has innovated adding unique attributes to its extensive amenities in order to cater to the luxury family market with its properties. Paradisus this year opened the Paradisus Palma Real in Punta Cana, its second hotel in the area. The company has created the family concierge, whereby parents get a beach bag with sun tan lotion and a walkie-talkie when checking in. A sort of wireless concierge, this butler service is available to them at all times. Guests arriving at the top brand of the hotel also benefit from private family checking lounge with mini furniture for the children. Family rooms come with mini bathrobes and mini-slippers and turndown service in the night includes milk and cookies for the children. The Punta Cana area is a major destination for family vacations. For more information on the Paradisus Palma Real see http://dr1.com/directories/hotels/paradisus_palma_real.shtml