Grupo Pinero’s Bahia Principe brand will be selling the former Santana Beach Resort now upgraded under the Bahia Principe brand and scheduled for a November 2007 opening. The hotel has been renamed as the Bahia Principe La Romana. The hotel is promoted as being located “at the foot of 2.800 metres of sandy beach lined with palm trees, and idyllic views of a beautiful bay.” The description says it would be located on by the Mortero beach shore on a 950,000 m2 property that is 35 minutes from La Romana International Airport.
Bahia Principe has to show for its recent buying spree: in Samana the Cayacoa, Cayo Levantado, Samana (former Gran Bahia), Portillo properties. In Puerto Plata it operates the San Juan, and it has two properties in the East Coast under their brand, the Punta Cana and Bavaro resorts.